Hamilton Car Hire Privacy Policy

Data We Gather

We collect various personal information types, including:

How We Handle Your Data

Your personal information serves these key purposes:

• Service Delivery and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care, ensuring all details are accurately processed. Your identity will be verified to confirm that you meet our rental criteria. We also streamline the collection and return of vehicles, while efficiently managing all payment transactions, deposits, and any applicable charges.
• Customer Communication (Contractual Obligations and Legitimate Interest):
  • We send booking confirmations and updates along with essential rental details. We address your inquiries and offer customer support. We inform you about any changes to services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates with your consent or when we have a legitimate interest. You can unsubscribe at any time.
• Service Enhancement for Customer Benefit:
  • Assessing website interactions to refine user experience and improve functionality. Conducting research to upgrade our vehicle fleet and service offerings.
• Compliance with Legal Requirements:
  • Adhering to local laws, regulations, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms of use.

Information Exchange

Sharing Your Information

• Partners and Service Providers: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are contractually required to safeguard your data.

We do not share your personal information for marketing.

Data Protection Standards

We employ suitable technical and organizational safeguards to secure your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and routine security evaluations. Nonetheless, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policy

We keep your personal information only for the time needed to achieve the purposes for which it was gathered, such as complying with legal, accounting, or reporting obligations. The duration of retention depends on the specific type of information and how it is processed.

Your Privacy Rights

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information on file.

Contact us to exercise your privacy rights.

Cookies and Tracking Methods

Hamilton's website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences directly in your browser settings to control how these technologies are used during your visits.

Policy Changes

This Privacy Policy may be revised occasionally to align with changes in our practices or legal obligations. Any updates will be posted on this page, along with a new "Last Updated" date. We recommend that you review this policy periodically to stay informed about how we manage your personal information.

Contact Hamilton Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us.